Mark Peterson (IDEA Software)
User-Experience Professional
Designing software today for tomorrow's user

Hire me to help you design  A Great User-Experience!Designing software with experience! :)

Past Clients

Idea Software Client Logos
An evolution of visual design experiences

I've been fortunate to have the experience of designing software before user-experience became synonymous with software-oriented customer experiences.  Yet, I truly appreciate user-experience in the current design trends, because of many past debates while I was designing software professionally, I always elected to design for the intended audience. And making this argument was central to most any debate I had with software teams adding features (to keep programmers busy) versus adding value (to keep users happy).  I won't tell about the many debates I lost to that during the heydays of the dotcoms - especially to the immoral funding-related reasoning of why more and more items were put on each web page, which would slow the page and confuse users (to add hit counts - the infamous evil metric of the world-wide-web).  User-experience changed all that, but I admit its still not perfect, but its getting better at organizations that have adopted user-experience to reduce the chance of change-requests in the middle of large projects, adding agile design iterations for quick product ideation to production phases, or for small companies and startups about to launch new products a few steps ahead of the competition.

Designs of some recent user-experience projects

Working through the different phases of user-experience designs

IDEA Software is the name of my consulting company I've been using since the 90's. The experience of living through many various design transitions from Rich Internet Applications (RIA), Web 2.0, Section 508/ADA Compliant UI's, Desktop GUI's for Mac, Windows and even Unix systems, Fluid/Liquid UI's, Multi-Screen User-Interfaces, Kiosks,  Responsive Web with Bootstrap & Angular.js, Rapid Design, Apple HIG Designs for iOS phones and tablets, Android Material Designs and Flat Design phases have all been interesting design phases to participate in -- and to continue creating new fresh ideas with any future design trend for any project. 

I also provide various documents and diagrams (style-guides, flow-charts, process flows, user-flows, screen flows, user-stories, storyboards, personas, risk assessments, gap analysis, web analytics reporting, technical schematic diagrams, network topology and infrastructure diagrams, and system interaction flow diagrams).  Generally, for most all clients I typically produce wireframes, low and high-fidelity mockups and interactive prototypes for mobile and desktops for all industries.